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Medium Well

Sep 13, 2021

Today’s topic of conversation came about from something that recently came up at an IMBY gathering about standing out as an entrepreneur in a saturated market. Is there really space for everyone? How do you find your people? I don’t have all the answers, of course, but in this episode, I share some ideas to play around with. If you try them out, I’d love to hear how it went!

In this episode, I discuss:

  • The beauty and challenges of everything moving online during the pandemic

  • How to narrow in your audience to be clearer on who you’re trying to reach

  • Explore creating a more specific offering

  • Seeking local partnerships

  • How there are no clear answers for the uncertain times we’re in

Mentioned in this episode:

  • Want to request an episode topic or question you’d like me to answer? Contact me here or shoot me a DM on Instagram (@saraweinreb).

How to keep up with my work:

  • IMBY, my new virtual community center, where we talk about the topics discussed on this podcast and more.

  • Follow @gatherimby on Instagram to keep up with what’s going on in the community center.

  • Follow me, @saraweinreb, on IG for more podcast episodes, mediocre reels, and rants