Aug 21, 2019
I am thrilled to have Michelle Pellizzon, founder and CEO of Holisticism, as my first repeat guest on Medium Well! Michelle’s first episode (episode 25) on her health and healing journey, her career, wellness, and how she came to start Holisticism was well-loved, and she’s back for round two to talk all things business. This episode is a deep dive into how she started Holisticism, what practical and mystical tools she used, her advice for starting something new, and lots of helpful nitty-gritty details on building a mission-driven business. If you are an entrepreneur, someone considering starting a side hustle, or just want to learn about the behind-the-scenes of a fast-growing startup, you will love and learn so much from this episode.
In this episode, we discuss:
Why Michelle is sharing more of her behind-the-scenes at Holisticism
Using KPIs (key performance indicators) to chart your growth
How to determine which KPIs to use in your business
The importance of starting with why
What Michelle’s KPIs currently look like for Holisticism
Why entrepreneurship is really a personal development tool
How to build a content business model
Why Holisticism has two business models
How Michelle uses her intuition to run her business
How to use content as a laboratory
The importance of vulnerability in business
How Michelle used user interviews to scale her business
How Michelle integrates mysticism and spiritual tools into her operations
How to not get distracted by all the tools out there
Which tools Michelle used to start her business and which she uses regularly now
The question Michelle asks herself every day to stay in alignment in her business
Michelle’s approach to alternative revenue streams and funding options— and why she gave the money she fundraised back
How Michelle scaled her business
The importance of reaching out to your network and strategic partnerships
How to increase your SEO (search engine optimization)
Michelle’s productivity tips
How Michelle determines what she wants to focus on next in her business
Michelle’s advice for learning new things in business
Mentioned in this episode:
How great leaders inspire action, Simon Sinek’s TED Talk
Kirtan Kriya— the Kundalini meditation Michelle used when starting her business
Human design: read about it on Holisticism, listen to our episode on human design (episode 3)
Akashic records: read about it on Holisticism, listen to our episode (39) with Ashley Wood
Golde superfood company
The soul writing exercise from The Intuitive Way: A Guide to Living from Inner Wisdom by Penney Peirce, or read the recap on Holisticism
Michelle’s super helpful pieces on how she runs her business on Holisticism:
All the deets:
Sign up for the newsletter, read the blog, f ind upcoming online workshops and/or sign up to work with a facilitator at Holisticism.com (or sign up as a facilitator!)
You can find Holisticism on Instagram at @holisticism, and Michelle’s personal account at @betterbymichelle
Tag me (@saraweinreb) and Michelle/Holisticism on Instagram with your favorite takeaways from the episode!
Related episodes:
Episode 39: Akashic Records with Ashley Wood
Episode 40: Connecting to your intuition with Jessica Peppler
Episode 6: Tarot reading with Helen Miamii Moon
Episode 21: Natal chart reading with Dani Beinstein
Episode 3: Human design reading with Jaclyn Michelle